The motif of our corporate symbol is an arrangement of a butterfly by the mizuhiki traditional cord art. Mizuhiki was brought to Japan from Chinese Sui Dynasty around the 7th century. Since then, it has developed into its unique use for decorating gifts in Japan. One of the ways to make mizuhiki cords is known as the crown knot for amulet bags. It features a square knot on the front side and a crossed knot on the back side, which, when combined, form the Japanese character kano meaning “wish comes true”. Our corporate symbol embodies our hopes and strong dedication to delivering medicine to patients as swiftly as possible.
The corporate color of GEXVal Inc. is komurasaki (dark purple). We selected komurasaki for our corporate color because purple is the symbolic color for the patient group of a rare disease, which is the focused project at GEXVal. We also chose this color given there is a Japanese butterfly known as “Komurasaki” and our GEXVal corporate logo features a butterfly.
Komurasaki is a refined dark purple color from the fruit of Komurasaki plant. It is a classic Japanese color and noble color. A reference to Komurasaki is made in the Nihon Shoki chronicles dating back to the mid-7th century. It is included in the historical Japanese nobility system (the ‘seven-colored, thirteen-grade cap ranking system’), where court ranks were indicated by headgear colors.
Komurasaki plant is the deciduous shrub Callicarpa dichotoma (Purple Beautyberry or Early Amethyst) belonged to the Scutellaridae genus, also known as “Koshikibu”. It is found in the warm to subtropical regions of Taiwan and China as well as in the Ryukyu archipelago, south of Honshu in Japan. The name seems to have originated based on a reference to being smaller than the Murasakishikibu plant (Callicarpa japonica), but in actual fact, Komurasaki has a more lavish foliage with clustered purple fruit hanging on the plant. The Komurasaki plant is well known for the fruit it produces from October to November, but the pretty lilac flowers that bloom from June to August are less noticed.
Callicarpa: Callos = ‘Beautiful’, Carpos = ‘Fruit’, Dichotoma = ‘Forked’
There is one more creature that bears the ‘Komurasaki’ name, the butterfly Apatura metis substituta Butler of the nymphalidae apaturinae family, also known as “Freyer’s purple emperor”. These butterflies usually have their wings closed up and are brown-colored at first glance. However, when they are actively flying around in the afternoon and evening, the scales on the inside of male butterflies’ wings emit a vivid purple adjusted to the surrounding light, which is how they got their name. In Japan, this species is found almost nationwide from Hokkaido to Kyushu. In Kanagawa Prefecture, also home to our corporate office, it is becoming an endangered species listed in the Red Data Book. Its main habitat is the vicinity of rivers where willow trees grow, and its population unfortunately seem to be shrinking significantly due to urban development and river flooding.